MaGic Club: 360° App & Cross-Channel Campaign 

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I led the UI design and creative direction for the MaGic Club app, PSG’s loyalty and rewards platform, while overseeing a fully integrated cross-channel campaign. From the app interface to print, social media, OOH, and promotional materials, I ensured a cohesive, gamified, and engaging experience that drove excitement and sustained user engagement across all touchpoints.